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    Design & website

    Mindway AI
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    mindway-ipad

    Mindway AI had a website developed that explains their complex products in a simple way, and which cements the company's seriousness as a business.

    Technology that helps prevent gambling addiction

    Mindway AI is a company created by researchers from Aarhus University. Mindway AI provides tools that help gaming providers spot gambling addicts so that gambling addiction can be prevented. The tools do this via complex algorithms, which originate in neuroscience and artificial intelligence.

     

    The company offers three different products: GameScanner, Gamalyze and GameChanger.

    With three such complex products, Mindway AI needed a partner who could develop a website that could talk about the solutions in a palatable way, while emphasizing the company's professionalism.

    mindway3
    Big, clear images are a part of storytelling

    Full focus on storytelling

    Mindway AI's new design is carried by images, which support the storytelling on the website. As Mindway AI's solutions can be difficult to understand, other visual tools such as video, graphics and icons have also been used to facilitate users' understanding.

     

    Morningtrain also designed the Mindway AI logo. The design incorporates the round shapes that are repeated on the website. In addition, the design also plays with the contrast between dark and light colors.

     

    In addition to a strong focus on communication, the design has also been developed with consideration for the desired user behavior. Emphasis has been placed on facilitating the visitors' behavior, and therefore strategic CTAs have been included, so that users are always guided on to the next step in the user journey.

     

    Visit the website here

    Website preview for Mindway AI

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    In need of a good digital solution?

    Grab our Head of Digital Design Jesper for a chat and let him take a look at the challenges your business is facing.

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    Mindway AI
    Contact Jesper Martinussen