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Development, digital design, member page

Odense Robotics

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Denmark's national robot and drone cluster. As a member, you can gain knowledge from projects, events and networks and accelerate the growth of your business.

Morningtrain was allowed to join the journey and realize the merger between Robocluster and Odense Robotics.

See our solution Estimate project

Problem

Lift the user journey through a merger

Odense Robotics and Robocluster wanted to bring their clusters together and continue to build bridges between companies and educational institutions that promote innovation in robotics, automation and drone technology.

They wanted a state-of-the-art website that supported their new universe and was built around three specific user journeys. The system had to be integrated with HR-ON so that the site could also function as a job portal.

The plan

Prepare a sitemap for the optimal user journey

The optimal sitemap was prepared with both design in focus and future development in mind.

The most important factors in the collaboration with Odense Robotics were the process and flexibility. And clear user journeys were a must since they had to communicate to both startups and job seekers from all over Europe.

The website needed to be ready for launch along with their new rebranding.

Result

Innovative website that reflects Odense Robotics' impact on the industry

Despite the short deadline, the design, development and implementation of the website that brings the merger of two clusters to life was successful.

Odense Robotics makes a statement, not only in Denmark, but all over the world. And it was important to reflect this with an innovative and captivating digital design.

Including members, events and news into the site was a top priority and this was done in the best way possible.

Results

69 %

Faster load time

9 %

Lower bounce rate

124 %

Increased conversion rate

Cooperation

Close collaboration between project participants

With good communication from all parties, it was possible to hold an in-depth design workshop so that it was possible to start the project as soon as possible. There was a tight deadline, which was upheld due to great commitment from all project participants.